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Robert's Rules of Innovation: A 10-Step Program for ...

Robert F. Brands

From a leader in innovation best practices, 10 simple and practical steps your business must take to achieve profitable growth, through innovation In this timely guide, innovation expert and former CEO Robert Brands presents the best ...

Centennial Brand Book: Famous Brands and Biographies of the ...

Richard Goff

The origin of cattle brands, the development of symbols, how brands were registered and the history of the owners.

How Brands Become Icons: The Principles of Cultural Branding

Douglas B. Holt

“Iconic brands” (ie: Coca-Cola, Volkswagon, Corona) have social lives and cultural significance that go well beyond product benefits and features This book distills the strategies used to create the world’s most enduring brands into a ...

Cattle Brands Poster

Jane Pattie

Accompanying poster for Cattle Brands book. Over 1100 brands illustrated. Two-sided with legend on the back.

Brands: Meaning and Value in Media Culture

Adam Arvidsson

Brands are now a dominant feature of everyday life. Drawing on rich empirical material, this book builds up a critical theory, arguing that brands have become an important tool for transforming everyday life into economic value.

Brands of Faith: Marketing Religion in a Commercial Age

Mara Einstein

Brands of Faith argues that in order to compete effectively faiths have had to become brands – easily recognizable symbols and spokespeople with whom religious prospects can make immediate connections Mara Einstein shows how religious ...

Brands, Information, and Loyalty

Bharat N. Anand

We empirically examine the role of brands as aggregators of information.

Brands and Branding

Stephen Brown

Here are seven reasons why: It’s introductory, aimed at undergraduate students or postgrads without a bachelor degree in business and assumes nothing more than readers’ awareness of high profile brands such as Coca-Cola, Microsoft and ...

Masters of Enterprise

H.W. Brands

Full of surprising insights, written with H. W. Brands's trademark flair, the stories in Masters of Enterprise are must reading for all students of American business history.

Creating Passion Brands: How to Build Emotional Brand ...

Helen Edwards

This book uses interviews and case studies to show how belief-led brands such as Google, Zara and Camper have outstripped the growth of their peers by igniting passion among employees and consumers alike.

Brand Sense: How to Build Powerful Brands Through Touch, ...

Martin Lindstrom

"A treasury of ideas for bringing new life to your brands, and the cases are truly compelling . . . should be read by everyone involved in developing or improving a brand. Read this book and watch how the professionals do it!

Brands and Their Companies

Cengage Gale

This source lists manufacturers and distributors from small businesses to large corporations, from both the public and private sectors, offering complete coverage of 365,000 U.S. consumer brands; 80,000 manufacturers, importers or ...

Brand Shift: The Future of Brands and Marketing

David Houle

"A ... look at how cultural change, accelerating technological advancement, Big Data and the Internet of Things will affect brands and marketing in the years ahead"--Page 4 of cover.

What's in a Name?: Advertising and the Concept of Brands

David M Jones

J. Hugh Davidson, “Why Most New Consumer Brands Fail,” Harvard Business Review (March–April 1976): 117–122. 14. Peter Carter and Roz Hatt, “How Far Does Advertising Protect the Brand Franchise?” Admap (May 1983): 261–280. 15 .

Building Strong Brands

David A. Aaker

Now, in this compelling new work, Aaker uses real brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald's, and others to demonstrate how strong brands have been created and managed.

Trade Marks and Brands: An Interdisciplinary Critique

More editions

What should be the scope of its protection? This volume assembles essays examining trade marks and brands from a multiplicity of fields: from business history, marketing, linguistics, legal history, philosophy, sociology and geography.

How Advertising Works: The Role of Research

Preview

The Role of Research John Philip Jones. benefits: (a) Successful brands can generally command a premium price and are less driven by the need for money- off promotions, (b) Because they often sell a large volume, successful brands benefit ...

Brands: The Logos of the Global Economy

Celia Lury

This book offers a detailed and innovative analysis of the brand Illustrated with many examples, the book argues that brands: * mediate the supply and demand of products and services in a global economy * frame the activities of the market ...

The Man Who Saved the Union: Ulysses Grant in War and Peace

H.W. Brands

From New York Times bestselling author H. W. Brands, a masterful biography of the Civil War general and two-term president who saved the Union twice, on the battlefield and in the White House, holding the country together at two critical ...

The Reckless Decade: America in the 1890s

H.W. Brands

In The Reckless Decade, H. W. Brands demonstrates how we can learn about the contradictions that lie at the heart of America today by looking at them through the lens of the 1890s.

Behind Powerful Brands: From Strategy to Campaign

John Philip Jones

Behind Powerful Brands-From strategy to Campaign addresses the perennial concern of marketing and advertising professionals-how to create advertising that makes the cash registers ring!It contains insights on*How to create advertising that ...

The Obstacle is the Way: The Ancient Art of Turning ...

Ryan Holiday

Ryan Holiday, who dropped out of college at nineteen to serve as an apprentice to bestselling 'modern Machiavelli' Robert Greene and is now a media consultant for billion-dollar brands, draws on the philosophy of the Stoics to guide you in ...